●  Deal execution AI for enterprise software sales

Outprepareeveryone.

Your competitor walks in with a deck. You walk in knowing the account better than they know themselves. Winloom reads the public record, works out what fits, and writes the deal artifacts to prove it.

Become a design partner → See the loom
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01  The problem

Enterprise deals are won on preparation. Most of it happens in the twenty minutes before the call. Winloom does it properly, every time.

READ

Knows the account

Everything in the public record — filings, strategy, leadership, pressure points — until it knows them better than anyone across the table.

FIT

Knows what to sell

Your catalogue scored against that account, with the reasoning for every fit written out, not a guess from a rep in a hurry.

PROVE

Shows its work

A deal brief generated from the research. Every account fact links back to its source.

02  The loom

Six threads.
One deal.

Every stage is a thread in the same weave: a name goes in, a filed deal comes out. We show you what runs today and name what is coming — no roadmap theatre.

01
Winloom Concierge

Tell it who you're going after.

Name the account in plain language. No forms, no setup.

Early access
02
Winloom Atlas

It reads the account.

The whole public record, until it knows them better than your competitor does.

Available now
03
Winloom Align

It works out what to sell.

Your catalogue scored against the account, with the reasoning for each fit.

Available now
04
Winloom Forge

It writes the deal brief.

Fit and reasoning for the account, built from the research, and a why-buy, a proposal and a one-page leave-behind whose every sentence points to its source.

The seven documents

Today: deal brief, why-buy, proposal, leave-behind, mutual action plan, first-meeting pitch and technical deep-dive.

The leave-behind is written from the account’s record and your own facts; you add what was said in the meeting before you accept it. The mutual action plan uses the milestones, owners and dates you enter; the agent explains why each step matters. The first-meeting pitch adds your reference wins and the questions to ask in the meeting. The technical deep-dive is written only from the technical facts you enter for each offering.

Seven documents today
05
Winloom Ledger

It files everything back.

Straight into Salesforce, so your CRM is current without anyone typing.

Coming soon
06
Winloom Yield

It finds who to go after next.

Companies across Europe screened and ranked against what you sell, with the reason each one made the list.

Coming soon
Running todayComing soon
03  Watch it work

From a name to a brief you can defend.

  1. 01Name the account
  2. 02It reads the public record
  3. 03It works out what to sell
  4. 04It writes the brief, every claim cited
Illustrative
Winloom
Who are you going after?
Sources read
1Annual report, strategy sectionp. 14
2Capital markets day transcriptslide 22
3CIO interview, trade presspara. 6
4Job postings, IT operations12 roles
What fits
Shared-services platform0
Resilience & recovery0
Regional field service0
Deal brief

The account is consolidating its regional IT into one shared-services model1. Leadership has tied the programme to margin targets2, and the new CIO calls resilience a board priority3. Lead with the platform; recovery is the second conversation.

04  Every claim cited

The citation is the design.

A deal brief you can't check is a deal brief you can't send. Every sentence Winloom writes points back to where it came from — so the seller can defend it in the room, and the buyer can see you did the work.

No black box. No invented numbers. If the public record doesn't say it, neither do we.

Illustrative
Deal brief · Account research

Why now: the operating-model shift

The account has committed publicly to consolidating its regional IT estates into a single shared-services model by next fiscal year1. Leadership has tied the programme to margin targets2, and the new CIO has named resilience as a board-level priority3 — the conditions under which a consolidation vendor is chosen, not renewed.

1Annual report, strategy sectionp. 14
2Capital markets day transcriptslide 22
3CIO interview, trade presspara. 6
05  Who it's for

Built for the people who carry the number.

One account record, four ways in. Everyone on the deal works from the same research, and every fact in it points to its source.

Account executives

Walk into the first meeting prepared.

Name the account. Get the research, what to lead with and the questions to ask, before the call.

  • Account research from the public record
  • What to pitch, and what not to
  • First-meeting pitch and leave-behind
Presales & solution engineers

Go deep without starting from zero.

The account's priorities and pressure points in one place, and a technical deep-dive written from your own facts.

  • Technical deep-dive per offer
  • The reasoning behind every fit
  • Every claim traceable
Sales leaders

Know which deals are really prepared.

The same standard of preparation on every account, and a fit score with reasons instead of gut feel.

  • One standard across the team
  • Scored fit, with the reasons
  • Proposal and mutual action plan
Partner & channel managers

Bring partners in with the same facts.

Hand a partner a cited brief, so they walk into the account knowing what you know.

  • Cited briefs you can share
  • A why-buy for each account
  • Ready for joint meetings
06  Your data

Your deals stay yours.

Pipeline, pricing and wins are the most sensitive data a sales team has. Winloom is built so they stay in Switzerland, and never mix with anyone else's.

01

Built and hosted in Switzerland

The platform and your data live in Swiss data centres, under Swiss law.

02

Local AI models only

Every AI step runs on isolated models hosted in Switzerland. No external AI provider such as OpenAI, Google or Anthropic ever processes your data.

03

Separate for every customer

Each customer has its own database and its own credentials. Your catalogue, wins and documents are never shared.

04

Never used for training

We do not use your data to train AI models.

How we protect your data →
07  Design partners

A few teams. Real influence.

While we build, we work closely with a small number of enterprise software sales teams. Here is the deal.

What you get

  1. Early access to every moduleAtlas, Align and Forge today. Ledger and Yield as they ship.
  2. A direct line to the foundersYour feedback lands with the people who build Winloom, not in a ticket queue.
  3. Your catalogue, set up with youWe load your offers, wins and competitive record together, so the fit reflects how you really sell.
  4. Design-partner termsPreferential terms that stay with you after launch.

What we ask

  1. Real useA team that uses Winloom on live accounts, not a sandbox.
  2. A short call every two weeksThirty minutes on what worked and what did not.
  3. Straight answersTell us when something is wrong. That is the point.
  4. A reference, if it earns oneIf Winloom helps you win, a reference when we launch.

Places are limited. We take teams that sell complex software or services to enterprises in Europe.

Apply as a design partner →
08  Questions

What people ask us.

How is this different from ChatGPT?

A general chatbot answers from memory and can invent facts. Winloom reads the account's public record for each request, scores your own catalogue against it, and every sentence it writes points to its source.

If the record does not say it, Winloom does not either.

Where does the research come from?

From the public record: company websites, annual reports, filings, registers, press and other published sources. We do not scrape LinkedIn or personal social media profiles.

What does Winloom write?

Seven documents today: deal brief, why-buy, proposal, leave-behind, mutual action plan, first-meeting pitch and technical deep-dive. You review and accept each one before it goes anywhere.

Does it work with Salesforce?

Winloom Ledger, which files everything back into Salesforce, is coming soon. Until then, every document downloads as a PDF.

Which languages does it work in?

Winloom reads sources in the major European languages. Documents are written in English today, with more languages coming.

Is my data safe?

Winloom is built and hosted in Switzerland, runs only local AI models hosted in Switzerland, keeps every customer in a separate database and never uses your data to train AI models. More on security.

What does it cost?

It depends on the size of your team and the modules you use. Design partners get preferential terms. Talk to us.

Who is behind Winloom?

Sebastiaan Bäck and Thomas Wuest, who between them have spent decades selling security and enterprise technology to Europe's largest companies. Meet them.

09  Early access

Walk in knowing more.

We're taking a small number of enterprise software sales teams as design partners. You shape the product; your sellers outprepare everyone from day one.

Prefer email? support@winloom.ai

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